Sono Bello AbEX

Product Launch

The primary objective of this campaign is to successfully launch Sono Bello’s new product AbEX, creating a compelling narrative that highlights its unique benefits and positioning it as a must-have procedure for women with stubborn fat and loose skin. For this launch, we were asked to brand the new product, create a landing page, email campaigns, banner ads, and paid social.

Diagram of a human abdomen with different zones marked for abdominal body composition analysis.

Contribution

I led art direction and contributed to designing a new product logo, product icon, branding direction, an email campaign, banner ads, and paid social, helping shape the overall creative direction and key decisions.

Services

Logo Development

Comparison of AbEX and TrISculpt logos in different font weights and styles.
Comparison of different logo options for AbEX and TriSculpt by Sono Bello, showing variations in font weight and tracking.

Icon Development

Diagram showing different AbEx icon options for clothing design, including full torso, incision lines, tuck arrows, and cinched waist arrows.

Email

Digital advertisement for AbEX, a tummy tuck procedure, showing three women with slim waistlines, one taking a selfie, another flexing her arm, and the third smiling while holding her phone. The ad highlights a promotion of $250 off, features a before-and-after image of a belly, and lists benefits such as fat removal and quicker recovery.
Digital advertisement for AbEX, a tummy tuck procedure, showing three women with slim waistlines, one taking a selfie, another flexing her arm, and the third smiling while holding her phone. The ad highlights a promotion of $250 off, features a before-and-after image of a belly, and lists benefits such as fat removal and quicker recovery.

Paid Social

Instagram post showing Sonobello's AbEX body contouring procedure, highlighting benefits such as fat removal, less-invasive, and faster recovery; includes before and after photos and promotional content.