Algenist Genius Sleeping Collagen

Product Launch

The goal of this campaign was to launch Algenist Genius Sleeping Collagen and position it as an essential skincare product through a clear, benefit-driven narrative.

Open jar of Algenist Genius Sleeping Collagen Cream with a blue-green background and a label indicating a new arrival.
Open jar of Algenist Genius Sleeping Collagen Cream with a blue-green background and a label indicating a new arrival.

Contribution

I led art direction and contributed to graphic design across photoshoots, a landing page, email campaigns, banner ads, and paid social, helping shape the overall creative direction and key decisions.

Services

Landing Page

E-commerce website displaying a skincare product named 'Genius Sleeping Collagen' on an iPhone and desktop monitor. The product is in a jar with white cream, and the website has a dark blue background with white and teal text.

Email

Digital advertisement for Genuis Sleeping Collagen, featuring images of the product jar, a smartphone displaying product details, and various promotional texts about skincare benefits and customer reviews.
Digital advertisement for Genuis Sleeping Collagen, featuring images of the product jar, a smartphone displaying product details, and various promotional texts about skincare benefits and customer reviews.

Paid Social

Close-up image of a woman's face with a white cream or gel applied on her cheek under her eye, with a text overlay indicating 95% saw softer and supple skin in 10 days.

Paid Ads

Smartphone displaying an advertisement for Algenist's Sleeping Collagen product, highlighting 95% saw softer and supple skin in 10 days, with a 'Shop Now' button.
An advertisement for Algenist Genius Sleeping Collagen with a hand holding a jar of the product. Text highlights 92% saw dewy and radiant skin in 10 days, with a call-to-action button labeled 'Shop Now'