Volaire Landing Page + Order Funnel Re-Design

The Ask: The primary objective was to create a landing page for consumers being funneled in from social media along with creating an updated checkout funnel design.

Creative Director: Deborah Katz | Senior Designer: Crystal Martinez (me)

Skills for Project: Adobe Photoshop, Adobe XD, UX/UI Design, Digital Design, Project Management

Mobile + Desktop Landing Page

A webpage promoting volumizing hair products, featuring images of blue shampoo, conditioner, and mist bottles, along with before and after photos of a woman with improved hair volume, price details, customer reviews, and system step-by-step instructions.

Order Funnel Re-Design

Screenshot of Volaire website showing a Volume Essentials Starter Kit with three hair care products in light blue bottles. The kit includes a weightless volumizing shampoo, a weightless fortifying conditioner, and an uplift volumizing mist. Pricing options for monthly, quarterly, and annual subscriptions are displayed.
Screenshot of Volaire website showing two skincare products: Air Magic Texturizing Spray and Daily Hair Fortifying Blend Dietary Supplement, with prices and subscription options.
Screenshot of a pop-up advertisement for Volaire's Air Magic Texturizing Spray, priced at $9.95 per month, describing its benefits and a 'Get Me!' button.
Screenshot of a mobile website from volaire.com showing accessories for purchase, including an Air Magic Texturizing Spray and a Daily Hair Fortifying Blend Dietary Supplement, with prices and options to add to cart or skip.
Screenshot of an online shopping cart for Volaire products, including Volume Essentials Collections, Daily Hair Fortifying Blend Dietary Supplement, and Shine Angel Pro Styling Brush, with pricing details and a checkout section.
Volâire website page titled 'Let's Get Started' with email input field and a red 'Check Out' button at the bottom.
Online order confirmation from Volare for Jenny, including skincare products, dietary supplement, and hairbrush.